Programs & Projects
Taking It to the Streets
NDD Parklet Program
Parklets are small, temporary public spaces created by converting sections of curbside parking spaces into areas for people to gather, socialize, or enjoy various activities. These installations aim to repurpose parts of the street for community use. Parklets are designed to enhance the overall urban environment, promote pedestrian activity, and contribute to the vitality of neighborhoods.
In 2023, the NDD introduced the 7th Edition of the NDD Parklet Program, installing ten parklet structures, including wooden and revamped pop-up parklets. The redesigned pop-up parklets feature modern planter boxes with increased greenery, aligning with NDD-branded planters. As part of the NDD’s 25th Anniversary celebration, each parklet hosted Pass the Mic mini-concerts during bi-weekly lunch times, attracting Downtown pedestrians and enhancing community engagement.
Have you experienced any increase in foot traffic since the parklet program?
For what purposes(s) do you use the parklet?
Following the program, two intercept surveys were distributed: one to business owners and another to parklet users. The findings revealed that 75% of retailers hosting NDD parklets experienced increased foot traffic. All retailers noted that shade structures on parklets enhanced comfort, encouraging longer stays and local purchases. According to the business survey, Downtown businesses expressed a desire for the NDD to extend the program and deploy parklets earlier, around April and May.
The user survey indicated that 56% of parklet users purchased food at nearby locations. Parklets were primarily utilized for eating (53%), relaxing (38%), socializing (20%), and studying/reading (17%). The majority of parklet users fell within the age brackets of 18-34 (30%) and 35-49 (30%). These insights provide valuable feedback for future improvements and program extensions.
NDD Rock the Block — Pennsylvania Avenue
Street closures have played a vital role in urban planning and community development, prioritizing pedestrians, fostering social interaction, and supporting local businesses. These closures have been instrumental in providing cultural and recreational opportunities, improving safety, and strengthening community bonds. Additionally, street closures have facilitated placemaking, showcasing a city’s innovation and adaptability, ultimately contributing to vibrant, people-centric urban environments.
In commemoration of the NDD’s 25th anniversary, a special street closure event was organized to introduce the organization to the newly expanded area. The event took place on September 30th, between 12:00 pm and 4:00 pm, on Pennsylvania Ave, spanning from South St. to Thomas St. This family-focused occasion engaged all members, especially children, with a mix of entertainment and educational activities. The event featured diverse stations highlighting NDD’s comprehensive services, including a horticulture showcase, parklet display, mini-market, and a walking-club/fitness station. Complementing these amenities were live musical performances, information tables, bouncy houses, and free face painting and popcorn stands, providing a memorable celebration of the NDD’s 25th anniversary.
Activations & Streetscape Improvement Projects
NDD Pedestrian Wayfinding Signage
Pedestrian wayfinding signage is crucial for cities, enhancing mobility, safety, and economic vitality. Clear directions to key locations improve navigation for residents and tourists, fostering positive experiences and promoting walkability. These signs also contribute to city branding, community engagement, and the reduction of traffic congestion, creating a more cohesive and vibrant urban environment.
The NDD Pedestrian Wayfinding Signage initiative, spanning two years, aimed to introduce new concepts for pedestrian signage in Newark. In collaboration with Tangram Design LLC, the NDD engaged stakeholders such as the City, Downtown Corporations, Cultural Institutions, and other Newark SIDs/BIDs to shape signage that aligns with the community’s preferences. The project concluded with a significant event in November 2023, where the final design concept was unveiled and well-received by the Downtown Community. Notable attendees included Deputy Mayor Allison Ladd, the Engineering Department, New Jersey Transit, and community representatives. The successful presentation marked the project’s completion, with the final bid documents set to be handed over to the City for implementation.
NDD Festival Lighting Project: Halsey St. Phase 02
String lights are increasingly used in commercial corridors to enhance visual appeal, create a welcoming atmosphere, and foster a sense of community. When placed along a commercial corridor not only do they contribute to an increased foot traffic, they also extend the usability of the corridor into the evening, making it a more vibrant and memorable space for businesses and patrons.
In line with this initiative, the NDD and Newark Alliance joined forces to introduce string lights along Halsey Street, spanning from New St. to Bleeker Street. Having obtained support and approval from the local business community and building owners, the NDD proceeded with the deployment of the lights and, following the model successfully implemented on Treat Place, these string lights on Halsey Street are now successfully installed and will continue to operate year-round, illuminating the corridor from sunset until 10:00 pm.